7 Common Enterprise SEO Reporting Mistakes To Avoid


7 Common Enterprise SEO Reporting Mistakes To Avoid

Well-designed, accurate reports activate the full power of your data. Are these 7 common SEO reporting mistakes holding you back?

SEO INSIDER Reveals 7 Tips To Avoid Google Suspension

Google My Business Errors and reports are quite common. But more businesses are finding a small error is now leading to potential suspension. Yet we all make mistakes in life. We all need to learn from them. Google My Business has seemingly up set many people in the past as they will often suspend a business account and yet they give very little reason for doing so. You may of experienced that yourself.

When Google My Business errors occur, then it gets reported, then Google approach the owner of the business listing and then the owners approach me after watching one of my videos, they are almost always in tears. Saying Google have suspended them, but given no reason. Yet when you drill down into it with them, their is very often a good reason for the warning before a suspension.

What Google My Business Quality Control team have masterfully done by not giving detail away and not telling the owner where the issue is. By keeping it as a broad with the advice being well “read our policy, you have broken the guidelines” This means that business owners are now scrambling around trying to scratch there heads as to what might of upset Google My Business and probably clean up more issues than Google was aware of before asking for a reevaluation.

So keep it positive if things go wrong. Most the time Google My Business team will give you a “Get out of jail free card” before a suspension if things go wrong.

But most business owners just want to know where is the mistakes. Why has a genuine error been given such a harsh sentence. Today’s video is to try and help you identify where that error could be.

Everyone should be entitled to learn from their mistakes and have another chance. As Albert Einstein once said “Anyone who has never made a mistake has never tried anything new.”

1. Avoid Spammy Company Names. Just keep the title real and consistent with your registered company name.

2. Avoid listing your business in more than one location listing unless of course you do have separate offices, then its fine. What you can do to cover a more broad range is to choose surrounding areas and cities by registering as a service (SEE VIDEO https://youtu.be/XFwH1Fcr5BY)

3. Avoid writing posts with keyword stuffing, but do update your posts at least once every seven days.

4. Avoid using photos that don’t belong to you. Google reads photos like you read a book. So using others photos or using copyrighted images will not go down well.

5. Don’t ask for fake reviews. Google checks reviews and often can spot spam. Its just not worth taking the chance if you have an honest business. So avoid incentives to avoid suspension. Reviews do not have a massive impact on your overall rating in the map pack. It helps but its not the only reason businesses are ranked.

6. Relevant categories are really important. Make sure you choose only the most relevant. So keep an eye on the list of categories. They are often updated. After choosing your prime category, add a couple of sub categories, but only if they are a service or product you offer.

7. Avoid inconsistent listings. Your Name , Address and Phone number is very important to Google. What it sees from other listings helps Google decide how relevant your business is to the local community.

0:20 Intro to the possible Google My Business Errors
0:40 Einstein quote about mistakes and errors
1:20 Avoid using Spam names. Keep title real and consistent
2:35 Name examples
3:10 indexes like Yell and Yelp pick up the inconsistencies
3:35 Error of more than one location in the listing
4:15 Stick to the surroundings of the location
4:55 Estate agents example as an exception
5:15 Avoid too many keywords in posts
5:35 Post articles every seven days
5:50 Do not keyword stuff
5:55 Example of suspension for Google My Business Error
6:50 Mistakes and errors can lead to improvement
7:40 Adding photos
8:05 Photos bring in huge traffic
8:30 Error is using copyright images
9:50 Reporting violation and fake reviews
10:40 Categories should be accurate and relevant
11:05 Why Irrelevant Categories don’t work
11:25 Keep an eye out for relevant categories though
12:10 Check your consistency across the citations
12:40 Example of scanning for consistency
13:15 Check your N.A.P (NAP VIDEO)
13:45 Reporting spam


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9 Top SEO Mistakes You Might Be Making (and How to Fix Them)

SEO isn’t easy. But it’s easy to make mistakes with your SEO.

In this video, Jess goes over 9 common examples of SEO mistakes people make, and explains how you can avoid them for your website.

She’ll dive into the top SEO mistakes with on-page SEO, off-page SEO, and technical SEO. With this video, you’ll be on your way to improving your SEO strategy so you can show up in search engines!

If she missed anything you’d consider a top SEO mistake, tell us in the comments! We’d love to hear from you!

In this video:
Introduction // 00:00:00
SEO Checker tool overview // 00:00:30
SEO Mistake 1. Not creating custom title tags/meta descriptions // 00:00:52
SEO Mistake 2. Not using keywords in content/headings // 00:01:44
SEO Mistake 3. Not earning links to your website // 00:03:00
SEO Mistake 4. Not using the correct redirects // 00:04:05
SEO Mistake 5. Not telling search engines which pages to crawl // 00:04:41
SEO Mistake 6. Accidentally blocking crawlers // 00:05:29
SEO Mistake 7. Not optimizing with a mobile-first mindset // 00:06:18
SEO Mistake 8. Not securing your website // 00:06:51
SEO Mistake 9. Not giving SEO time to work // 00:07:27

Additional resources mentioned in the video:
WebFX SEO Checker—- https://www.webfx.com/seo-checker/
KeywordsFX—- https://www.webfx.com/tools/keywordsfx/
Keyword stuffing explanation—- https://www.webfx.com/seo/glossary/what-is-keyword-stuffing/
301 redirect basics—- https://www.webfx.com/blog/internet/what-is-a-301-redirect/
How to submit an XML sitemap to Google—- https://www.webfx.com/blog/seo/what-is-an-xml-sitemap/
Overview of if you need an SSL certificate—- https://www.webfx.com/web-development/learn/does-your-site-need-an-ssl-certificate/

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▶ Ready to start driving revenue with your digital marketing? Give our experts a call at 888-601-5359 or head over to our website at https://www.webfx.com/free-quote/

7 Common Enterprise Marketing Mistakes from Google’s Head of Global Marketing

When you’re ready to take your enterprise marketing to the next level, you may run into some common pitfalls that hinder optimal performance. In this session, Menaka (MK) Shroff, the Director of Global Marketing at Google, shares her observations of the misunderstandings she has seen during her career and how to avoid them.

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@BTSW_official I could get used to this #shorts #youtubeshorts